‘Alpha’ Attraction: Your Recruiting Bait & Hook – Success Secret of Business Leaders

Posted on | January 14, 2011 | 4 Comments

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As Homo Sapien born to Earth, we have come equipped with certain immutable characteristics. We share physical traits like our limbs and lungs, as well as certain intangibles, such as emotions and instincts. Human instincts are inherent and unshakable. One survival instinct ingrained into us is the need to follow a leader.

Throughout our evolution we have relied upon other human beings to protect us from peril and to teach us, until we were ready to make it on our own.  These phenomena are evident throughout human history. An ‘Alpha Leader’ is chosen to guide and protect. Let us discover how to apply this ‘Alpha’ concept to grow an online business.

As you master Attraction Marketing, dozens of targeted prospects will eagerly join any business venture you endorse – ready and willing to follow you – magnetically attracted by your alpha vibrations.

THE target market is existing network marketers. There are very good reasons for this. First, they don’t need convincing that network marketing is valid and legitimate. They already see the potential in the industry and in themselves, as they are beyond the level of asking you whether MLMs are pyramid schemes. Second, since 97% of them are losing money, they need our help – in a BIG way, and they are willing to spend time and yes, the little money they have left, getting it. They’ve moved from being opportunity Seekers to opportunity Buyers, and will stand by their current business opportunities with fierce loyalty.

To grow your MLM business using Attraction Marketing you need to begin marketing yourself.  YOU as the leader, must offer the firm guidance your prospects require to achieve success in their struggling businesses. This is a difficult conceptual transition for many network marketers, improperly trained to promote their business via marketing their products and services.  However, marketing YOU is absolutely vital in positioning as the ‘Alpha Leader’ others will naturally follow.

Marketing your MLM business on the front end (upon initial contact with a prospect) will put off and turn away anyone in your target market. Yes, you read it right, do NOT promote your business opportunity.  Why?  Because existing network marketers already have a network marketing business.  The last thing they want or need is yet another pitch, another diversion, another scam, another “money pit,” ..in their view. Hearing about your business opportunity, from their perspective, is presenting them with another potential financial disaster.

You need, and you MUST, be marketing instead, what they need to survive.  Since 97% of them are spending more money than they are making, ( ie, going broke)  they need YOU- to lead them, and to  provide them with solutions for success in their EXISTING businesses.

Attraction Marketing markets YOU, ‘Alpha Leader’ as a solution to your prospects’ problems.  This is an extremely powerful position for you – for YOUR business success. This, my friends, is where the money is.

When you have built a solid foundation and established a relationship, you can then gradually promote your business opportunity without scaring prospects away. In fact, they will begin asking you for suggestions. When Attraction Marketing is done correctly, the need to promote one’s business opportunity will never arise.  Once rapport is built, prospects believe in a leader they can trust and follow. They will then ‘follow the leader’ asking to join whatever business you recommend.

Then, and only then, will you have successfully mastered the fine art of Attraction Marketing.

Focus on building lifetime relationships based on trust, and you will become the Alpha Leader.

linkback-

http://susancooktopcoach.com/2010/01/15/alpha-attraction-your-mlm-bait-hook/

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